As the global COVID-19 crisis escalates and its impact on our channel intensifies, more than ever, we need to think about the future of travel retail. For best results: always put the strawberries on just at the last minute before serving our no bake strawberry cheesecake recipe. Both format extensions have enjoyed exceptional results and delivered invaluable growth for their respective brands. You will need a 9 inch spring form tin (or any other), a food mixer, a spatula, a whisk and a couple of bowls.

In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. Last year, we took Milka’s best-selling flavours and made them available in a brand new format for sharing with our Milka Moments pouches. A new flavour is ultimately a novelty, and novelty inevitably wears off; how do you keep the offering fresh and relevant?However, as much excitement as a unique flavour can bring to a well-established brand, there are risks.

For example, last year, Mondelez WTR launched a new flavour from Milka – ‘Strawberry Cheesecake’ – which combines layers of cheesecake, biscuit and strawberry with the tender 100% Alpine milk chocolate that distinguishes the brand in the channel. Launching in multiple formats rather than focusing on multiple flavours unlocks access to a wider audience and arguably offers a more sustainable approach to incrementality. What's more, Milka produce a whole range of quirky chocolate bars including Oreo Brownie and Oreo White. Ingredienser: socker, palmolja, vetemjöl, sött vasslepulver ( mjölk), kakaosmör, skummjölkspulver, glukossirap, kakaomassa, mjölkfett, jordgubbpuré (1,5%), gräddeostpulver (1%), fuktighetsbevarande medel (glyserol), emulgeringsmedel ( sojalecitin), citronjuicekoncentrat skummjölksyogurtpulver, hasselnötpasta, svarta vinbär saftkoncentrat, aromer, salt, bakpulver (natriumkarbonat, ammoniumkarbonat). There is delight and enrichment in discovery, and the sense of wonder and excitement so intrinsic to the joy of travel makes our channel the ideal environment for travelling consumers to try new and unconventional flavours.He also recommends eating it as sharing bar, as it might get slightly sickly (we appreciate the honesty). On the other hand, if confectionery brands launch new flavours too frequently, they risk undermining their own brand identity.

Travel retail is a special place, and the onus is on us to keep that sense of wonder alive through an unwavering commitment to innovation and resilience in the face of challenges. This is a halal Strawberry cheesecake recipe but you'll find more cheesecake recipes on our site with different flavours. When she’s not in work, Maz is drinking her way around London’s best cocktail bars, trying as many Lychee Martinis as possible.Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate.