The ball bearing is engineered to perfection so the ink evenly flows from the point for seamlessly smooth writing. Ballpoint pens are a quick and easy way to take notes, fill out forms or even doodle in a drawing pad. A lot of money was spent on advertising the pen, and three years after it’s launch advertising genius Pierre Guichenne persuaded Bich to drop the ‘h’ from his family name to create a more catchy brand name.

After partnering with Violex, a greek manufacturer of razor blades, BIC is the first brand to launch a one-piece razor. We have everything you need for the office, for back to school, and for when you’re feeling creative. Biro pens were invented because designers wanted to find a solution to messy old-fashioned fountain pens. BIC Tunisia stationery factory opens in Bizerte, in the fast-growing African and Middle East region, to enhance the Group’s manufacturing footprint and better meet consumer demand in this region.Although the BIC Cristal Original pen is a household product all over the world, it has also achieved the high honour of being considered a work of art. Someone got there before me, the Bic Cristal pen forms part of the permanent collection of the Museum of Modern Art. By the late 1950' BIC held 70% of the european market and by 1960 it had bought 100% of its american rival Waterman Pens and began to sell BIC ballpoint pens in the USA. In 1953 advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable trade name for the pen, which fit in with product branding trends of the post-war era. Some ballpoint pens at Paperstone come with caps to shield the nib, while others are retractable and work at the push of a button.

You will have the option to opt-out of receiving future e-mails from BIC by using the unsubscribe feature in each e-mail. Ball pens come in many different colours, including black, blue and red, as well as more exotic shades such as green, pink, purple, and violet. In September 2006, the Bic Cristal was declared the best selling pen in the world after the 100 billionth was sold. The thick ink flows down due to capillary action from the tube inside the barrel, to feed the ball bearing, which spins freely within a brass tip.BIC enters a new market segment in stationery, the refillable school fountain pen, with the acquisition of Stypen® in France. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.